Hi! I’m Cassady Coulter

I’m a content strategy leader with 10+ years of experience designing data-informed content strategies that connect audience needs with business goals across search, editorial, and product experiences.

With a background in editorial storytelling and SEO strategy, I help organizations build scalable content systems that improve discoverability, engagement, and content quality.

10+ years of experience leading content strategy & SEO initiatives for enterprise organizations and high-growth digital brands

Search & Audience Insights

  • SEO strategy and opportunity analysis

  • Search intent and audience behavior research

  • Evolving search and AI discovery trends

Content Strategy

  • End-to-end content strategy development

  • Content architecture & information design

  • Editorial planning and content roadmaps

Scalable Content Systems

  • Programmatic and template-driven content strategy

  • Content operations and workflow design

  • CMS and content tooling improvements